Looking for an honest Superstar Blogging course review?
Or trying to figure out which of the Superstar Blogging courses is best for you?
In this candid review you’ll hear my take as one of the earliest students in the Superstar blogging course, who has since gone on to build a successful income-generating blog that allows me to travel the world full time as a digital nomad.
In this Superstar Blogging Course review, I'll cover:
- my take on the most important Superstar Blogging courses,
- the most important courses you really need to get started as a travel blogger,
- the one Superstar Blogging course I honestly think you should skip out on (and what to do instead);
- and the pros and cons of each Superstar course.
Let's dive in and start with a quick summary ....
Pro-tip/Disclosure: The major way bloggers make money is through affiliate commissions (you'll learn all about this soon enough!) The links to the courses in this post are exactly those kind of links - so if you use them, I may get a small kickback. You don't have to use my links to buy, but I'm grateful if you do!
Superstar Blogging Reviews: Summary of My Take on the Travel Blogging Courses
Don’t have time to read this full review of the Superstar Blogging courses?
Here’s a chart summarizing my review of the most important Superstar blogging courses:
The Fundamentals of Travel Blogging
If you're totally new to travel blogging, then this is definitely the Superstar Blogging course you need to take. In it, Matt Kepnes walks you through how to choose a niche, create a brand, write and edit blog posts, and get set up on social media. It's super practical and concise - everything you need to know to get started without too much detail. If you buy only one course, buy this one.
How to Make Money With Your Travel Blog
Running a travel blog is fundamentally about running a business. In this course, Matt walks you through the various ways that you can make money from your travel blog. It's a solid addition to the Fundamentals of Travel Blogging Course and a highly-recommended add-on. Learning how to make more money has a great return on investment.
An Introduction to Travel Writing
Even if you think you're a good writer, writing travel content for the web is a whole different ballgame. In this course, esteemed travel writer David Farley gives you super practical tips on how to hone your travel writing and engage your audience. If you want to build a successful travel blog, this is a critical course!
SEO for Travel Blogs
If you want to grow your travel blog readership, you're going to have to learn search engine optimization. While the Superstar blogging SEO course covers the basics, this is the one Superstar blogging course with which I have some issues (instead I recommend this alternative SEO course).
Social Media for Travel Bloggers
Look, there's no way around it: if you want to start a travel blog, you need to learn how to do social media! This course walks you through the basics of the major social media platforms and, more importantly, gives you practical advice on how to stand out from the crowd.
Newsletter Marketing for Travel Blogs
You probably don't realize how important email marketing is to travel bloggers, but you'll soon learn why (and how to do it properly!) in this course covering how to set up an email list, grow subscribers, and use your list to promote your blog.
Can't decide which Superstar Blogging Course to take?
If you just had to buy one of the Superstar Blogging Courses, I would recommend buying The Fundamentals of Travel Blogging.
But the thing is that you'll still definitely need to learn social media, newsletter marketing, and how to make money with your travel blog among other skill sets.
So I suggest buying this bundle of courses that packs together the most important Superstar blogging courses into a single discounted package for only $99.
Full Superstar Blogging Course Reviews
I personally invested in Nomadic Matt’s Superstar blogging course almost immediately after starting this blog back in 2017, and count it as among the few smart decisions I made during those early months.
I don’t think the Superstar courses are perfect, but they are pretty focused on the most important info you need to know when starting a travel blog. In fact, after creating an online course myself, I appreciate just how hard it is to make a solid course like this!
And whereas the Superstar blogging course used to be a single super-expensive mega-course, Superstar Blogging is now broken down into several focused and affordable smaller courses, the most important of which are:
- The Fundamentals of Travel Blogging
- How to Make Money with Your Travel Blog
The Bottom Line: While all but one of the courses (more on that one later) are worth the investment IMHO, if you're just starting out, this is the introductory course you're going to want to invest in at a minimum. I'd also suggest adding the social media course on from the get-go, as that's a common place where newbies get tripped up.
Why I Was Initially Skeptical of the Superstar Blogging Courses
Honestly, I was a huge skeptic of whether the Superstar courses would prove their worth when I started in 2017.
I think most of us have been conditioned by the internet age to resist paying for information, and my initial thinking was that I could probably just figure out how to build a travel blog based on finding free content on the internet.
But two things caused me to pull the trigger on buying the course anyway:
- First, I realized that I spent over $250,000 on my college and law school education, after all, so spending a couple hundred dollars to learn a new skill set actually seems like a bargain in comparison.
- Second, the courses come with a 7 day money back guarantee. If you don’t like it after that time, you get your money back. I figured there was a good chance I’d use this feature, so why not try it out?
But, over two years later as I run a successful travel blog and travel the world full time, I’m quite glad I spent the money and I’d happily spend it again.
Who is Nomadic Matt and Why Would I Buy His Course?
Nomadic Matt is arguably the most successful travel blogger of all time (check out my interview with him here).
He’s been around for a decade, and he’s managed to build a blogging empire that generates hundreds of thousandths and dollars of income a year.
Matt is the closest thing there is to an expert on travel blogging, and my personal feeling is that if you are going to pay someone to teach you something, you should learn from the best. So if you’re going to take a travel blogging course, might as well take one from one of the top travel bloggers (arguably, the top travel blogger).
Why the Superstar Blogging Courses Aren't Right for Everyone
But the courses definitely are not for everybody.
You probably should NOT sign up for these travel blogging courses if any of the following is true about you:
- You just want a personal travel blog for updating friends and family, not growing a following.
- You’re not willing to put in the fairly significant amount of work required to keep up with the course and actually implement it on your blog.
- You’re an established travel blogger who has been in the business for years and already makes a full time income, or close to it, off of blogging.
If you’re a relatively new or mid-level blogger who is looking to expand your following, I think the courses are definitely worthwhile investments, however.
While I think there is value for bloggers at all levels, I think it is especially invaluable for those who are relatively new to blogging or just thinking about starting a blog. I started it at the same time that I launched my blog, and I found that the structure of the course is really well designed for those who are looking to go from the conceptual stages through the processing of creating, building, and marketing a blog.
Review and Breakdown of Each Superstar Blogging Course
The various courses are all focused on particular topics within travel blogging, so let's quickly walk through what the primary Superstar Blogging courses cover:
The Fundamentals of Travel Blogging Review
As the name would suggest, this course covers the basics of travel blogging. You'll learn:
- How to choose a niche
- How to create and build a brand
- How to design a website
- How to build and write engaging posts
- How to master the basics of Facebook, Pinterest, Instagram, and Snapchat
- How to get featured on other websites
- How to network with other bloggers
Overall, this is a very solid course and covers the essentials of what you need to know to get started travel blogging, without too much distraction.
That's why this is the top course that I recommend for those who are new to travel blogging.
Bottom line: I give it 4.5 out of 5 stars.
How to Make Money With Your Travel Blog Review
This is an overall solid and really important course. I think it's an essential add-on to the Fundamentals of Travel Blogging. After all, if you're already going to the trouble of starting a travel blog, shouldn't you at least learn how to make money from it?
This course covers:
- Affiliate marketing
- Creating digital products
- How to make a media kit
- Creating sales pages
- Working with tourism boards and brands
- Other ways to make money (ads, ebooks, etc).
This is a very worthwhile course as well and an essential add-on to the fundamentals course.
At $49.99, though, it probably makes more sense to just buy the bundle of travel blogging courses for $99 if you're going to buy another course.
Bottom line: I give it 4 out of 5 stars.
An Introduction to Travel Writing - Review
I'm really impressed that Nomadic Matt was able to get legendary travel writer David Farley to teach this course along with several other highly recognized travel writers who sub in as guest lecturers.
I took it about a year after signing up for was then the basic blogger course, and Farley's advice really helped me hone in my writing style.
Here's a quick rundown of what's included in An Introduction to Travel Writing:
- Creating a compelling travel story
- How to write for the web
- Improving your travel writing
- How to break into the travel writing industry
Note that this is the one course discussed in this review that isn't included in the blogging bundle, so you'll need to buy it separately if you want it - or just get the Travel Writing Bundle too for $74.99 - it's packed with other useful travel writing courses as well.
Bottom line: I give it 4.5 out of 5 stars.
SEO for Travel Blogging - Review
The vast majority of readers for most travel blogs come through Google. In fact, about 80% of the readers on my blog found me through a search engine (I bet that includes you!).
So search engine optimization (SEO) is a critical skill if you're going to succeed as a travel blogger.
This course covers:
- Making your website SEO friendly
- How to get links
- Keyword research
- Updating old content
- The best SEO tools
Unfortunately, I have a bit of an issue with this course:
Matt essentially counsels you to shy away from doing keyword research and using it to write articles for SEO. His point is that you should primarily focus on writing authentically, and only focus on SEO as a secondary consideration for articles you’ve already chosen to write.
You should write authentically, but I think it is truly misguided advice for a newbie blogger this days to say that you shouldn’t decide on article topics with SEO at the front of your mind at least some of the time. The truth is that SEO is one of the very few remaining ways a new blogger can breakthrough in 2019, and succeeding at SEO means doing keyword research and writing for SEO. Sorry, that’s just how the Internet works these days.
As an alternative to this course, if you want to get serious SEO, I highly suggest checking out SEO the Easy Way. It’s an SEO course written by a travel blogger that will really walk you through step-by-step exactly how to use SEO to get more traffic.
IMHO, SEO is the single most important thing for a new blogger to learn - I just don't love this particular course.
Bottom line: I give it 2.5 out of 5 stars.
Social Media for Travel Bloggers - Review
Social media is one of those things that quickly becomes a trap for new travel bloggers. It's easy to fall prey to focusing on the wrong things, especially if you don't know what you're doing.
What I like about this course is that it really focuses you on the thing that matter (and those that don't) when it comes to social media.
Here's what the social media Superstar blogging course covers:
- Twitter & Snapchat
- How to Get Press
One personal pro tip that I've learned is that Pinterest is actually way more important as a social media than you probably think. Believe it or not, I get 10x the traffic from Pinterest that I do from Instagram!
Overall, it's a short and focused but solid course and definitely worth the investment.
Bottom line: I give it 4 out of 5 stars.
Newsletter Marketing for Travel Blogs - Review
Email marketing is much more important to being successful as a travel blogger than you probably think.
Even though your email list may be small, it's usually your most dedicated readers. And building an email list is the best way to build a readership long term.
This is a solid course that runs through everything you need to know to get your newsletter up and running, including:
- How to set up your newsletter
- How to get people to sign up for it
- Autoresponder and broadcast emails
- What to write in your emails
- Using lead generation to grow your list
Overall, this is a solid course covering a massively underrated skill that you should focus on if you want to set yourself apart from the crowd.
Bottom line: I give it 4 out of 5 stars.
Pro Tip: You can get a sneak peak at the type of content included in the course by checking out the SuperStar Blogging Course Blog here. The blog is free and open to the public, and the articles give you a taste for the kind of advice you can expect to receive in the course.
Pros and Cons of the Superstar Blogging Courses
With those individual course reviews out of the way, let's quickly run through some of the general pros and cons of the Superstar Blogging courses generally:
Cons of Superstar Blogging
- It takes a fair amount of time to work through the course material (I know some people never finish).
- Matt started in the business a long time ago, and had a huge first mover advantage. So there are definitely portions of the courses (especially the SEO course) where I feel a bit of disconnect from his personal story. It’s simple not possible for someone starting now to replicate Matt’s exact path to success.
- Travel blogging is hard, the market is saturated, and most travel blogs fail. That’s why I often encourage people who want to travel the world to think about other nomadic career paths (which I why I started my own course to cover those).
Pros of Superstar Blogging
At the end of the day, I think the many pros of the course (there are too many to list here) far outweigh the cons:
- There is a ton of useful, detailed information. You WILL be a better blogger if you take this travel blogging course.
- Matt and his team offer a lot of personal assistance.
- The Superstar Blogging community is excellent and very supportive.
- The course and the community give you the best chance of success in a saturated marketplace.
- You can ask for your money back if you try it and it doesn’t seem like the right fit for you in 30 days.
Why do I need a travel blogging course? Can’t I find free info on the internet?
Yes. There is lots of free information out there.
Some of it is very good. And some of it is truly terrible.
Over the past six months, I’ve read a lot of articles on how to build and run a travel blog. Dozens, maybe hundreds of articles.
The truth is that much of the free stuff out there is outdated, difficult to read, or simply wrong. You’ll have to sift through a lot of bad advice, and it can be hard to know who to trust.
Most importantly, I’ve seen nothing out there that is both free and as comprehensive as the information in the Nomadic Matt travel blogging course.
If you care about running a blog right, you don’t just want a surface level series of “5 tips to improve social media engagement” — you want someone to give you a thorough overview of what platforms are really worth your time, how to spend your time, what types of content to post, how to build followers, etc. Matt does that for each of the covered topics.
Summary of this Superstar Blogging Review - Which Travel Blogging Course Should You Buy?
Ok, that's a lot of information.
I know it can be difficult to weigh all the pros and cons of the various courses, so let's quickly summarize the main take-aways from this Superstar Blogging review:
- If you take only one course, take The Fundamentals of Travel Blogging.
- But if you can afford it, it's definitely worth it to buy the Blogging Bundle of Courses (and save 53%!).
With the exception of the SEO course, I highly recommend all of the Superstar Blogging courses to new and aspiring travel bloggers!
Want to Travel-Friendly Online Income (Apart from Travel Blogging)?
There are a lot more ways to make an income online than just travel blogging! In fact, blogging is one of the longest paths out there to a location-independent income (there are still good non-monetary reasons to blog, to be clear).
If your primary goal is to make money online and travel, I built an awesome course of my own that covers how to travel the world while working online.
It’s called the Travel Lifestyle Course and you can check it out here.
It’s a more general course on how to live a long-term life abroad. Plus, if you are starting a travel blog already, my course will offer you some additional perspectives on how to supplement that income while you wait for your blog to grow!
Want to share your own Superstar Blogging Review?
Let me know in the comments or feel free to contact me directly. I’m more than happy to help.